A writer by trade, Mr. Smith is a self-described media agnostic who believes the children are our future. Over the course of his career, Mr. Smith has produced work for a wide range of clients, including Reebok, IBM/Lotus, Starwood Hotels & Resorts, IKEA and Guinness Brewing Co. Major awards and recognition include The Cannes International Advertising Festival, The London International Advertising Awards, One Show, and Communication Arts.