To assist with the launch of the new A4, McKinney + Silver partnered with Almighty to develop A4sumoftheparts.com - an online hub for a massive scavenger hunt, ultimately driving 100,000+ registrations and more than one million site visits. Constructed entirely in Flash, Almighty integrated an Audi-branded front-end with ePrize's registration and fulfillment architecture, resulting in a site that not only delivered results, but did so in a manner that put the A4 front and center.